Graduated from the Amsterdam Fashion Institute, my ambition lies in establishing myself as an independent designer. By producing on-demand and offering selective customization within each garment, I intend to produce according to my customers' wishes to create a product especially made for and with them. With fast fashion and the mass-production of clothing being the second largest polluting industry in the world, I am striving for transparent communication within a label that gives way for a more valued relationship between the designer, the customer and the product.
As one of the oldest civilizations, China has a supremely rich cultural
background with deeply rooted traditions and values that are still apparent and defining its people today.
Double Happiness is about bringing those values to the surface and juxtaposing them with the stereotypical representation of the Chinese culture here in the Western World.
Double Happiness is about bringing those values to the surface and juxtaposing them with the stereotypical representation of the Chinese culture here in the Western World.
The result, a playful womenswear collection inspired by my personal cultural background and childhood nostalgia with a focus on showing the richness, and essentially the beauty, of the Chinese cultural heritage from both worlds.
