The Team

Agape Mdumulla and Sam Cotton began the brand with the fundamental thought of designing for men. After years of countless menswear collections displaying either a fear to create something different or collections which push too far and never seeing the light of day they aim to sit firmly in the middle. 

Williams Handmade is a company based on producing the highest quality, unique leather goods using traditional craftsmanship to fit the modern world. Williams Handmade has gained accolades including Accessories Collection of the Year Award at ITS#NINE, The Accessory Award from Absolut Vodka and chosen by Fashion East to show at London Fashion Week and recent “Power of Craft” exhibition at the V and A. Williams Handmade was also chosen as one of Selfridges Bright Young Things in 2013.

Born in Korea, EUDON CHOI initially trained as a menswear designer in Seoul, acquiring an in-depth knowledge of tailoring techniques and a great eye for detail. After 4 years of experience in menswear, he moved to London to attend the Royal College of Art's MA in womenswear.

Peggy Hartanto is an Indonesian fashion designer. She is the creative director of her eponymous ready-to-wear label Peggy Hartanto, which she co-founded in 2012

FASHIONED IN JANUARY 1ST 2011, JAKARTA, INDONESIA – I KNOW YOU KNOW, OR I.K.Y.K AS IT WAS FAMILIARIZED FROM THE VERY BEGINNING, WAS A MANIFESTATION OF ONE IDEALIST ANANDIA MARINA PUTRI HARAHAP. ANANDIA BELIEVES THAT DREAMS COULD COME TRUE, ESPECIALLY WHEN ONE IS ABLE TO FOLLOW THROUGH RIGHT DOWN TO VERY SMALL DETAILS. 

PHOEBE ENGLISH is a luxury Womenswear and Menswear label. Garments are created with attention to precision and beauty. Laboured construction forms the centre of the design ethos, which embraces an uncompromising attention to finishing and textiles. The design process begins with sampling and is focused on handwork and engineered surfaces. This attention to ‘surface’ is a key aspect of the design process and largely informs how a garment interacts with the movement of the body. Through the resurrection of lost, forgotten or little-used techniques, 
PHOEBE ENGLISH hopes to raise a respect for construction rather than decoration and bring a new dimension to young London design.

Holly Fulton is a womenswear and accessories designer living and working in East London.

Born in Scotland, Holly studied in Edinburgh before going on to the prestigious Masters at the Royal College of Art. She established her eponymous label in 2009 after gaining industry experience in London and Paris. Holly won Elle New Designer 2010, Scottish Young Designer 2009 and 2010, Elle Talent Launch Pad 2010 and Emerging Talent Accessories at British fashion awards 2010. She was a part of London’s Fashion East platform for two seasons before being awarded sponsorship and support from the UK's NEWGEN initiative five seasons in a row.

West London native Molly Goddard began to specialise in traditional hand-craft techniques such as handpleating, smocking and crocheting during her BA in Fashion Knit at Central St Martins. The success of Molly’s SS15 collection is reflected in her acquisition of three prestigious stockists: Dover Street Market London, Dover Street Market New York and IT Hong Kong. In addition, for Dover Street Market’s seasonal changeover Goddard was commissioned to create in-store installations that reflect her new collection.