Ukrainian Fashion Week founded at 1997 became the first prêt-à-porter event in Eastern Europe. It takes place twice a year and fully meets global standards of prêt-à-porter fashion weeks. The event showcases collections of more than 60 participating designers, accredits around 200 Ukrainian and international media and gathers over 20,000 guests.

Ukrainian Fashion Week main venue is a building of Mystetskyi Arsenal that is an architectural monument, built during 1783-1801. Since 2005, 12,000 square meters of the building are used for art projects and events. Today, Arsenal is a heart of Ukrainian modern fashion and culture.

Womenswear design is leading in Ukrainian fashion industry since foundation of the Ukrainian Fashion Week back in 1997. Ukrainian womenswear designers are moving force of fashion, they shaped national industry and international fashion image of Ukraine.

Ukrainian designer menswear is gaining momentum. More and more of Ukrainian designers create menswear lines, new menswear brands appear rapidly, contributing to fashion industry through development of classic menswear and creating new menswear trends.

Since 2003, UFW has launched special projects for scouting new talents – New Names and Fresh Fashion. Projects were created to seek out and promote young gifted youth. Over the years it has provided a constant influx of fresh blood into Ukrainian fashion and gained a reputation of springboard for new talents.

Ukrainian Fashion Week, apart from being seasonal event, is a driving force of the fashion industry in Ukraine. It initiates and organizes the most influential cultural and international fashion projects connected with fashion shows, exhibition spaces, supporting young designers, awarding the best talents in the industry. It works in the fields of fashion education, and fashion development, also covering the spheres of fashion-video and fashion-illustration. Ukrainian Fashion Week projects have powerful support of media in Ukriane, and each of them is an advertising card of the Ukrainian fashion development.

Ukrainian Fashion Week is extensively covered by all representatives of Ukrainian and international media – from daily newspapers to professional fashion magazines, and their web-sites. TV coverage is broadcasted through all major television channels. Total number of media accredited for each season amounts to more than 200.

February 1-5 the Mercedes-Benz the Fashion The Days Kiev will open a new fashion season F / W 2017-2018. Following the Kiev Fashion Week will be held in all the major fashion-capitals - New York, London, Milan and Paris. Due to the significant increase in the number of participants in the international Fashion Week Mercedes-Benz Kiev Fashion Days will be increased up to 5 days.

The main locations Mercedes-Benz Kiev Fashion Days will be CEC "The park", while in the city will also be covered by more than 20 other fashionable places. Each of the 5 days Mercedes-Benz Kiev Fashion Days will be accompanied by loud parties and cocktails.

"I am sure that the 14th season of Mercedes-Benz Kiev Fashion Days will be even more successful for us, because every year we continue to improve the quality and level of organization of the international fashion weeks in Ukraine. In the next season we expect to see more new talented designers, buyers, partners, sponsors and friends. I am pleased that progress is happening so fast and I know that this is only the beginning of a long and successful path-Benz Kiev the Mercedes the Fashion The Days », - says Daria Shapovalova, creative director-Benz Kiev the Mercedes the Fashion The Days .

The key idea of the new season, the Mercedes-Benz the Fashion Kiev The Days the F / 2017-2018 the W - the transition to the regime see now - buy now, as well as fashion-investment. As part of the international fashion week will be held Kiev the Fashion Industry Forum Go , whose theme will be the investment in the fashion world. At the business conference will include representatives of the world's largest retailers, buyers and fashion-insiders from around the world. Visitors will be able to attend lectures by leading representatives of the fashion industry, as well as take part in the thematic discussions of the round table.

"I look forward to the new fashion season - for us it's always a new stage in the development of new goals and objectives, the implementation of which brings great pleasure. I can safely say that we have formed a market competitive fashion industry, it is not such a large-scale globally, but definitely loud and bright, - says Nina Vasadze , the ideologue-Benz Kiev the Mercedes the Fashion The Days . - We are also proud of the fact that the designers have started to implement the exchange program between Ukraine and the world's key fashion weeks that take place with the support of Mercedes-Benz. Such cooperation already provides tangible results: Ukrainian designers continue to conquer the world fashion industry and receive the highest recognition of international fashion players. "

The 14th season of international fashion weeks in Ukraine will bring together more than 50 top buyers, 10 of which are specifically come from abroad, and representatives of the world's largest retailers.

Traditionally, one of the most important launch platform for emerging designers Fashion Scout Kiev continues to acquaint the audience with the young Ukrainian and foreign brands, and brands "Made in Ukraine" is the second consecutive year will be presented on the site Fashion Days Market.

Overall, Mercedes-Benz Kiev Fashion Days, presented about 200 Ukrainian and foreign brands, with sales in more than 30 countries around the world.Mercedes-Benz Kiev Fashion Days is Ukraine’s biannual international fashion week, dedicated to global promotion of a new generation of Eastern European brands.

Founded in October 2010 by a team of like-minded creatives, Mercedes-Benz Kiev Fashion Days is on a mission to advance Ukrainian fashion industry to international business standards and introduce the world to exceptional design talent.

Mercedes-Benz Kiev Fashion Days has been gaining both local and international acclaim and over the years expanded its schedule to include Fashion Scout Kiev – a showcase of emerging ready-to-wear designers, Fashion Days Market– a space for clothing, shoes, accessories and jewelery, design objects and decor, and the recently launched business conference, the Kiev Fashion Industry Forum.

Each season, renowned industry experts are welcomed in Kiev to share their vast experience with a growing number of local professionals.

Mercedes-Benz Kiev Fashion Days strive to make Ukraine a fixture on the world’s fashion map, helping Ukrainian designers achieve international success.