Organised by the British Fashion Council and sponsored by Mercedes Benz and Toni & Guy, LFW takes place February 2016 in several locations throughout the city. Brewer Street Carpark, London Fashion Week’s central hub in the heart of London, is home to the Designer Showrooms showcasing collections from both established and emerging brands across ready-to-wear, accessories and footwear. The Designer Showrooms attract an audience of international and UK press and buyers throughout the week.
The Saatchi Gallery also allows consumers to experience the atmosphere of London Fashion Week and gain an insight into the fashion industry while designer brands have the opportunity to meet and build direct relationships with new customers.
London Fashion Weekend then commences; the ultimate fashion experience giving consumers exclusive access to catwalk shows; a curated talks schedule; designer shopping; and trend presentations and is at the forefront of the British Fashion Council’s strategy for extending the citywide celebration of London Fashion Week and engaging the consumer in related activity.