Four times a year during Paris Fashion Week, and twice a year during New York Market Week, the TRANOÏ fashion trade show takes place in prestigious venues and establishes a relationship between creativity and business. TRANOÏ, which means “between us” in Italian, is an artistic platform that gathers and curates the very best of avant-garde and progressive designers as well as contemporary and leading brands, and puts them in the hands of the most influential players in the fashion industry. Our strict exhibitor selection makes our show what it is: a valuable source of truly different, international creativity and outstanding, high-quality talent.
The international spirit at TRANOÏ has allowed for the launch of a New York edition in 2015, opening the trade show to new markets. Today, TRANOÏ’s portfolio of events is shared between Paris and New York, each city having its own womenswear, menswear and perfume trade show. Along with these events, TRANOÏ Paris also holds Preview, the womenswear pre-collections trade show, to allow designers to present their collections in advance of the season.
More than a commercial gathering, TRANOÏ features artistic installations, runway shows, parties and an array of events which inspire dreams and desires that are inherent to fashion.
TRANOÏ New York: Women's is a rendezvous to discover European womenswear and menswear brands desiring to enter the US market and also emerging American brands. As in a concept store, products offer counts in different categories including ready-to-wear, accessories, footwear, jewellery and perfumes.
TRANOÏ New York: Parfums, after the success of the Parisian edition, TRANOÏ New York: Parfums is launched in September 2016, alongside to TRANOÏ New York: Women's. As in Paris, buyers can appreciate a selection of Haute Parfumerie brands, carefully chosen by renowned professionals. Respecting TRANOÏ identity, the New York trade shows take place in a famous and central venue, The Tunnel, the former nightclub, a symbol of New York culture.