Launched in Paris in January 2016, TRANOÏ Paris: Parfums aims to respond to the growing demand of unicity and customization in the fragrance offer, especially coming from the most prestigious boutiques and concept stores. TRANOÏ Paris: Parfums is a trade show within a trade show, taking place during the others TRANOÏ events in the same locations. This new event dedicated to the art of perfume, proposes a selection of niche brands carefully chosen by distinguished experts in this sector.
Four times a year during Paris Fashion Week, and twice a year during New York Market Week, the TRANOÏ fashion trade show takes place in prestigious venues and establishes a relationship between creativity and business. TRANOÏ, which means “between us” in Italian, is an artistic platform that gathers and curates the very best of avant-garde and progressive designers as well as contemporary and leading brands, and puts them in the hands of the most influential players in the fashion industry. Our strict exhibitor selection makes our show what it is: a valuable source of truly different, international creativity and outstanding, high-quality talent.
The international spirit at TRANOÏ has allowed for the launch of a New York edition in 2015, opening the trade show to new markets. Today, TRANOÏ’s portfolio of events is shared between Paris and New York, each city having its own womenswear, menswear and perfume trade show. Along with these events, TRANOÏ Paris also holds Preview, the womenswear pre-collections trade show, to allow designers to present their collections in advance of the season.
More than a commercial gathering, TRANOÏ features artistic installations, runway shows, parties and an array of events which inspire dreams and desires that are inherent to fashion.