Esh
E S H has an aesthetic based upon the duality of gender in clothing – marrying masculinity and structure with the fluid female form. Drawing inspiration from style muse and classical Hollywood star, Marlene Dietrich, ESH showcases the alluring qualities of androgyny with masculine pieces coupled with a woman’s innate femininity. The layering of separates and deliberate clashing of knitted and woven textures and materials creates a look distinctive unto ESH, representative of the multi-faceted modern day woman. Created mainly for a customer not unlike herself, Esh’s designs aim to exude effortless chic and empowers her audience with quiet confidence.
The 21st Century is characterised by its digital connectivity, allowing for a rapid flow of ideas and products to progress back and forth between designers and consumers. The fast pace of society and the never-ending cycles of fashion trends is leading consumers to desire to return to a “slow lifestyle’, where they will appreciate the things that they already own.
This collection aims to form an emotional bond between customers and garments, where the garments enhances the wearer’s innate confidence and strength. Moreover, the collection integrates knit elements in the garments to shield the wearer from the environment and increases the range of functionality of each garment.