Council for Fashion & Social Change
Social Impact Through Collaboration
 Dressing up is a performance every individual goes trough daily. Each morning we establish an image and identity for ourselves through the simple act of getting dressed.    
  
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Jenny Hanna Hirvonen

 Dressing up is a performance every individual goes trough daily. Each morning we establish an image and identity for ourselves through the simple act of getting dressed.    
  
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Dressing up is a performance every individual goes trough daily. Each morning we establish an image and identity for ourselves through the simple act of getting dressed.

jennyhirvonen_web_viivihuuska-2.jpg
jennyhirvonen_web_viivihuuska-4.jpg
   
  
 
  
  Fashion permits a person to fantasise and to experiment with new identities. Dress challenges boundaries between the private and public: it frames the body and serves both to distinguish and connect self and others. What happens in the short period of time when we wake up, starting from the ground zero (undressed body) and are supposed to step outside of our private sphere to the public is what interests me.    
  
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Fashion permits a person to fantasise and to experiment with new identities. Dress challenges boundaries between the private and public: it frames the body and serves both to distinguish and connect self and others. What happens in the short period of time when we wake up, starting from the ground zero (undressed body) and are supposed to step outside of our private sphere to the public is what interests me.

jennyhirvonen_web_viivihuuska-15.jpg
jennyhirvonen_web_viivihuuska-16.jpg
jennyhirvonen_web_viivihuuska-17.jpg
   
  
 
  
    The designs are inspired by a fictional day of a woman and the collection is divided into three sections: Morning, Day and Night. The prints, colours and textures are inspired by the visual elements and associations that surround the day. The clothes are cut from well selected materials such as silk, satin and linen, using subtle colour tones to accentuate the shape of the cloth. The silhouettes and colours gradually change throughout the collection reflecting the transformations we go through each day and providing a wardrobe for different occasions, day and night.    
  
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The designs are inspired by a fictional day of a woman and the collection is divided into three sections: Morning, Day and Night.
The prints, colours and textures are inspired by the visual elements and associations that surround the day. The clothes are cut from well selected materials such as silk, satin and linen, using subtle colour tones to accentuate the shape of the cloth. The silhouettes and colours gradually change throughout the collection reflecting the transformations we go through each day and providing a wardrobe for different occasions, day and night.

jennyhirvonen_web_viivihuuska-21.jpg
jennyhirvonen_web_viivihuuska-23.jpg
jennyhirvonen_web_viivihuuska-24.jpg