Premium is not mass market but perfection: as a major trade show for Advanced Contemporary Fashion, Premium International Fashion Trade Show has been an inspirer and initiator since 2003 and its brilliance and dynamism set it apart from other trade shows around the world. Featuring around 1,000 brands and 1,800 collections spread over approx. 33,000 m2, Premium is the only trade show in the world that presents fashion and lifestyle at this magnitude and quality. Thanks to its unique set-up, this event defines the key trends: each season, the latest lifestyle fashions, trends and global market developments are analysed and the portfolio updated to include at least 25 to 30 percent of new, commercial, high-end collections.
Premium is an international fashion trade show for the high-fashion segment, taking place twice annually in the Station-Berlin exhibition halls. With more than 60,000 visitors, some 1,500 collections on show, and approximately 23,000 square meters of exhibition space, Premium is the only trade show in the world to bring together premium brands from the fashion and lifestyle sectors at this scale and level of quality. Premium’s calling card: Each and every season, the most in-demand high-fashion collections, the most innovative products, and the most leading trends from around the globe are united in one place, from womenswear, menswear, denim, and sportswear to footwear and accessories like handbags and jewelry. The motto: quality over quantity. The means: consistent curatorial standards, continuous research, and the integration of new collections. The goal: providing clients with outstanding conditions for placing orders as well as the inspirational push to stay ahead in a very competitive market.
The season-to-season fine-tuning of the brand portfolio, the high proportion of new collections (25-30%), and the integration of innovative new concepts are what keep Premium consistently unique, one season after another. At Premium, the needs of the retail market are always at the forefront. A clear, well-structured concept, easy-to-access information, stringent brand standards, and comprehensive service are designed to make the work of both exhibitors and trade show visitors efficient and enjoyable. Strong brands, one strong trade show, an alliance grounded in one key quality: The name says it all— Premium.
It’s been more than 10 years since the first Premium took place in January 2003. Since then, the revolutionary concept, the unique locations, the creative potential of the city of Berlin, and the visionary spirit of the Premium founders have combined to make Premium a leading event on the world’s fashion and lifestyle stage.