WHITE is the main tradeshow for women’s collections and the leader for international brands scouting. With its four yearly editions during the milanese woman and man fashion week , it represents the launching pad for the success of brands and companies, as well as a reference point for most of the key multibrand and department Stores in the world.

Visited each season by over 21.000 visitors from the most prestigious retailers worldwide, WHITE is the coveted platform for niche brands, furthermore it is increasingly becoming the ideal stage for all those Italian and international fashion companies of the contemporary segment that are matching with the show concept. A successful mix of creativity, accessibility and research.

With a narrative and exhibiting structure capable of bringing the fashion trends to the fore, mixed in a wide-ranging array of impressive products, edition after edition WHITE stands out on the international scene and in the Milanese metropolitan scenario as a container of ideas and buyer oriented services going well beyond any concept of seasonality and gender. WHITE is a mine of ideas embracing art, fashion culture, design, music, communication as well as the new digital frontiers.       

White is situated in Milan in zona Tortona, one of the most lively and interesting districts in town, reckoned to be a reference center for fashion and design. In zona Tortona there are several spaces and leading business centers in the field of creativity and art direction, hosting, organizing and promoting crowd-pulling shows and events throughout the year.

The next edition of  WHITE Woman Precollections + Menswear  will take place in Milan from January 14-16th, 2017 in two locations: Via Tortona, 27 and Via Tortona, 54. WHITE Woman Precollections + Menswear  reaffirms its position as the key reference point for research, dedicated to the pre-collections with particular attention to the Only Woman area, an increasingly important segment wich you will find at the Superstudio in Via Tortona 27.